YETI CRM revamp

As YETI’s DTC business expanded, I worked with marketing teams and engineers to develop Braze automation for onboarding, cross-sell, up-sell, and win-back campaigns, driving product education and revenue growth.

delivered:
Equipped the YETI marketing team with reusable dynamic templates and training to streamline future campaigns for their team of marketers

Built to work smoothly on different screen sizes and modes, with designs that let content load dynamically as needed.

+18%

Monthly revenue growth

+9%

AOV increase on win-back flows

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Collaborated with YETI marketing team to gather feedback and refine designs through multiple rounds of iteration after testing different campaign layouts.