Rokt website refresh

Web design
Design system
Led a website refresh focused on scalability and usability. I audited existing components and collaborated with marketing teams to align on their needs for new component builds, allowing them to build quickly and consistently.

delivered:
Design system for both designers and non-designers on an in-house marketing team to use to quickly build website and create new content.
The problem

Visitors often found the site confusing, so we prioritized making Rokt’s core message and products clear within the first few sections of the homepage.

The marketing team faced delays due to reliance on designers and developers for copy updates, leading to bottlenecks that needed to be addressed.

THE SOLUTION

System designed for iteration and growth

Migrated the old website to Webflow and reimagined it to better tell the Rokt story. Designed the new site with a component system to streamline design and content updates, giving cross-functional team members the opportunity to create simple pages and update copy, eliminating bottlenecks.

Designed to highlight both product offerings, the homepage showcases clear examples of what each product is and how it delivers value.

Component library and style guides

Designed and built a flexible component library in Webflow, enabling quick iteration and updates as user needs evolved. Empowered non-designers to create within system guidelines, streamlining the design process.